Corporate Information
Corporate Mission
Help you find a bluebird through enjoyment of Tokyo river cruises.
Happiness is just beside you but it is difficuilt to get aware of it.
Tokyo river is like a bluebird.
Right after boarding, time starts going by differently.
Comforted by water, swaying and rolling, feel closer to breeze, sunlight, and sky.
Why usual lunch box tastes more delicious on board?
Why familiar-looking landscape looks new from a boat? Isn't Tokyo Cool???
Share happiness from such discovery and awareness with your loved ones in a relaxed atmosphere.
That is what Mizuha wishes to bring you.
Our Commitment
Corporate Overview
Company Name | Floating Life Co., Ltd. |
---|---|
Service Name | Riverboat Mizuha "Funaasobi-Mizuha" |
Representative | Miho Sato |
Established | Dec. 19, 2011 |
Business License |
Domestic Passenger Boat Business Registration No. 1135 at Kanto District Transport Bureau Tokyo Recreational Fishing Boat Registration No. 415 |
Management Team
Miho Sato, President
From Tokyo
Worked for an international trade firm, IT company, and asset management company.
Experienced global business coordinator, interpretor, system planning manager, etc.
Decided starting her own business in 2010 and interned at Tokyo Bay Cruising Co.
Launched Mizuha in June, 2013.
In charge of management, planning, sales, and passenger services
Ben Sato, Captain and Managing Director (Prime shareholder)
From Hokkaido, son of fisherman
Worked for global hamburger enterprise and Japanese food service companies. Responsible for business operation management, logistics, and HR development.
Joined his wife to start up riverboat business.
In charge of boat operation management and maintenance.
We have both lived in the U.S. (California ana Illinoi). It was not until we were far away
from our homeland that we realized Japan had sophisticated cultural heritage, especially
from Edo era. That was the real beginning of what we are doing now.
Why Named Mizuha?
Mizuha is named after the goddess of water "Mizuhanome" in Japanese myth.
Her mother is "Izanami" the creator of Japan islands. "Mizuhanome" means fountainhead,
which we thought perfect for our new business launch.
Our logo mark represents my most favorite bridge "Kiyosubashi Bridge" crossing
Sumidagawa River, current of water, and deformed Kanji charactor meaning a boat (fune).
Logo design by Hiroshi Yasue, father of Miho Sato.